ENABLING SALES SUPPORT IN HIGH SEASON

Objective:
Drive sales of HyperX's gaming peripherals during the Xmas holiday season
Challenge:
HyperX facing intense competition across all consumer categories during the high season.
Solution:
In order to make HyperX's seasonal offerings more visible among direct and indirect competitors, we picked the most efficient channels with the highest reach to relevant audience segments (gamers in particular): display advertising, "Best Present" compilations in popular media, integrations with prominent Youtube influencers directing traffic to a promo page, pre-rolls and mid-rolls in Twitch and Youtube bloggers, integrations and Instagram stories with well-known Twitch streamers.
Result:
1.8M
REACH
12,900
CLICKS TO THE PROMO PAGE
140%
KPI PERFORMANCE
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